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Challenge
Consumers struggle to evaluate beauty products online, leading to uncertainty and lower purchase confidence.
Outcome
Designed an AI-powered beauty commerce concept combining skin analysis, AR try-on, and personalized recommendations.
Market Research
Indonesia’s beauty industry holds significant potential, largely driven by its demographic profile, 52% of the 270 million population are under the age of 35, making them the primary drivers of the market. In the digital space, the country boasts 189.6 million e-commerce users, with beauty products accounting for 54.4% of transactions.
A comparative analysis of local 'celebrity-led' brands reveals that raine beauty is currently the only one without an official website. Furthermore, like its local competitors, raine beauty lacks a digital 'try-on' feature, a tool already standard among global international brands. The analysis also noted a lack of loyalty programs across several similar local brands.
Customer Insights
Insight 1 → Customers struggle to assess product suitability online.
Insight 2 → Shade matching creates significant purchase anxiety.
Insight 3 → Customers prefer personalized recommendations over manual browsing.
Strategic Response
Confidence → AI skin analysis
Visualization → AR Try-On
Personalization → Recommendation Engine
Trust → Product Compatibility
Product Experience
Sign Up & Features
Homepage
Shade Options Overlay
VR Try On
Product Page
AI Skin Analysis
Fragrances
AI/AR Try On
User Journey & Service Logic
Final Statement
By replacing uncertainty with interaction, we have created more than an app, we have built a sanctuary for the conscious consumer. We have bridged the gap between the physical and digital worlds, ensuring that every Raine Beauty customer shops with 100% confidence.
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