Cultural Experience Innovation

Customer Research • Service Design • Information Architecture • UX/UI Design

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Challenge

The institution lacked a dedicated digital platform and relied on fragmented tools such as Google Forms for visitor registration and event management, which created friction in the visitor journey, limited institutional visibility, and reduced opportunities for audience engagement before and after gallery visits.

Outcome

Designed a centralized digital platform that streamlines event discovery, ticket registration, and cultural engagement through an integrated website experience. The solution supports visitor engagement across the entire journey, from pre-visit discovery to post-visit interaction.

Market Research

The National Gallery of Indonesia is an art museum and cultural institution in the field of visual arts, established on May 8, 1999. This institution plays an important role in raising public awareness of art through the preservation and development of visual arts in Indonesia. The building, located in Central Jakarta, has undergone changes with the addition of other functional spaces.
The institution struggles to attract and engage visitors. Its digital footprint is underdeveloped, relying solely on social media and inconvenient Google Forms for ticketing. This lack of a professional, dedicated online presence severely limits public awareness, erodes trust, and prevents the gallery from realizing its full commercial and educational potential.
Market research on National Gallery of Indonesia visitors indicates a need for the following digital information: Clear and detailed ticket pricing Easy access to the latest event updates Comprehensive information on exhibition zones and permanent collections Streamlined ticketing and venue reservations for general visitors and special groups.